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A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use

Below is the answer and explanation for a direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use

  • Ad scheduling
  • cost-per-day (CPD)
  • Target CPA bidding ✅
  • cost-per-thousand impressions (CPM) bidding

Correct Answer

Target CPA bidding ✅

Explanation

If a direct response advertiser is primarily interested in generating conversions from a display campaign, this advertiser should use target CPA bidding to get the best return on investment. An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification.

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