Below is the answer and explanation for your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

• It’s easy to get overwhelmed and best to start small in your efforts. ✅
  
• Some content offers are for first-time visitors which means the landing page can’t use contextual marketing.
• It’s only possible to personalize one section of the website at a time.
• Your visitors will be confused by having different options on each landing page.

Correct answer

It’s easy to get overwhelmed and best to start small in your efforts. ✅

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