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Which TrueView ad format is optimized for lift in ad recall?

Below is the answer and explanation for the question which TrueView ad format is optimized for lift in ad recall?

Which TrueView ad format is optimized for lift in ad recall?

  • TrueView for action
  • TrueView discovery
  • TrueView for reach
  • TrueView in-stream ✅

correct answer

TrueView in-stream ✅

explanation

TrueView in-stream format is optimized for lift in ad recall . Eight out of 10 TrueView campaigns drove a significant lift in ad recall, with an average lift of 20% across all campaigns measured.

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