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When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

Below is the answer and explanation for when examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory E-book, but your sales team is only closing 1% of leads from social sources. How do you support your sales team to close more leads from social into customers?

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory E-book, but your sales team is only closing 1% of leads from social sources. How do you support your sales team to close more leads from social into customers?

  • Ensure all leads from social sources are nurtured with the introductory E-book before speaking to sales. ✅
  • Devote more time to posting blogs on Facebook.
  • Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
  • Connect with your sales team to coach them on their disconnect in closing the leads.

Correct answer

Ensure all leads from social sources are nurtured with the introductory E-book before speaking to sales. ✅

The above answer is related to HubSpot content marketing certification. You can find all the updated questions and answers related to HubSpot content marketing certification exam on the “content marketing certification answers” page.

If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot content marketing certification exam: https://academy.hubspot.com/courses/content-marketing

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