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What’s the difference between social listening and social monitoring?

Below is the answer and explanation for what’s the difference between social listening and social monitoring?

What’s the difference between social listening and social monitoring?

  • Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. âś…
  • Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.
  • Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.
  • Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.

Correct answer

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. âś…

The above answer is related to HubSpot social media marketing certification. You can find all the updated questions and answers related to HubSpot social media marketing certification exam on the “Social media marketing certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot inbound marketing certification exam: https://academy.hubspot.com/courses/social-media/

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