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What was the purpose of the Google Hummingbird algorithm update?

Below is the answer and explanation for what was the purpose of the Google Hummingbird algorithm update?

What was the purpose of the Google Hummingbird algorithm update?

  • Associating past search history with similar themes and pulling together keywords and phrases.
  • Parsing out phrases rather than focusing on specific search queries. ✅
  • Targeting link spam and manipulative link-building practices.
  • Serving up more personalized and relevant search results.

Correct answer

Parsing out phrases rather than focusing on specific search queries. ✅

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