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What step would an advertiser take to target a list of email addresses?

Below is the answer and explanation for what step would an advertiser take to target a list of email addresses?

What step would an advertiser take to target a list of email addresses?

  • Create a customer match list for true view. ✅
  • Create a custom affinity audience list.
  • Assign a floodlight tag to an audience list in campaign manager.
  • Add the email addresses to keyword targeting.

Correct answer

Create a customer match list for true view. ✅

Explanation

Customer match lets you serve ads based on data about your customers that you share with Google. With customer match targeting, you can also reach new users by targeting similar audiences to your most valuable customers.

Customer match is only available for true view line items (true view and bumper ad formats). It only supports targeting users who are signed into their Google accounts on YouTube. It does not support targeting traffic on Google video partner sites.

The above answer and explanation are for the question what step would an advertiser take to target a list of email addresses?

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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