Below is the answer and explanation for what step should be taken to determine which creatives had the lowest eCPM over the last month?

What step should be taken to determine which creatives had the lowest eCPM over the last month?

• Go into the creative section for the advertiser and compare the inline metrics for eCPM
• Generate a standard report grouped by creative with the eCPM metric selected. ✅
  
• Generate an audience composition report grouped by audience with the CPM metric selected
• Generate an inventory availability report grouped by site and multiply average CPM by frequency

Correct answer

Generate a standard report grouped by creative with the eCPM metric selected. ✅

Explanation

To determine which creatives had the lowest eCPM over the last month, generate a standard report grouped by creative with the eCPM metric selected

The above answer and explanation are for the question what step should be taken to determine which creatives had the lowest eCPM over the last month?

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