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What is the URL parameter that autotagging appends to an AdWords destination URL?

Below is the answer and explanation for the question what is the URL parameter that autotagging appends to an AdWords destination URL?

What is the URL parameter that autotagging appends to an AdWords destination URL?

  • gclid= ✅
  • userid=
  • _ga=
  • clickid=
  • utm=

Correct answer

gclid= ✅

Explanation

In order for Analytics to display details about your AdWords keywords and costs, you must do one of the following:

  • Enable auto-tagging. This is the recommended approach and ensures that you get the most detailed AdWords data.
  • Manually tag all your keyword final URLs with tracking variables. You should only do this in the special cases outlined below.

We strongly recommend that you use auto-tagging.

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