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What is the result of using a VPAID tag instead of a VAST tag when running video ads?

Below is the answer and explanation for what is the result of using a VPAID tag instead of a VAST tag when running video ads?

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

  • More available inventory across all devices.
  • Less functionality for engagement and interaction with ad.
  • Less available inventory across all devices. ✅
  • The ability to run on true view inventory.

Correct answer

Less available inventory across all devices. ✅

Explanation

Display & video 360 supports HTML5 VPAID using the VPAID 2.0 specification. Display & video 360 does not support direct upload of VPAID creatives. VPAID creatives must be uploaded in studio and synced through campaign manager. IF VPAID is used, you will get less available inventory across all devices.

The above answer and explanation are for the question what is the result of using a VPAID tag instead of a VAST tag when running video ads?

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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