Below is the answer and explanation for the question what is masthead billing based on?

What is masthead billing based on?

• A) Impressions
• B) A flat daily fee ✅
• C) Impressions and clicks
• D) Clicks

correct answer

A flat daily fee ✅

explanation

As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.

Read more here: https://support.google.com/partners/answer/6030919?hl=en

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