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What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

Below is the answer and explanation for what account structure should be used to share floodlight tags and audience lists between multiple advertisers?

What account structure should be used to share floodlight tags and audience lists between multiple advertisers?

  • An account/advertiser relationship.
  • A parent/child relationship. ✅
  • Shared billing profiles.
  • A single floodlight activity.

Correct answer

A parent/child relationship. ✅

Explanation

In this arrangement, the parent advertiser defines a collection of Floodlight activities, tags, and settings (called a floodlight configuration), and all of the child advertisers inherit the configuration.

The above question is related to Google campaign manager. You can find all the updated questions and answers related to Google campaign manager on the “Google campaign manager certification” page. If you find any updates in questions or answers, do comment on this page and let us know. I will update the answers as soon as possible.

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