Below is the answer and explanation for the question using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

• Google trends
• Google correlate
• Google shopping insights ✅
• Google surveys

correct answer

Google shopping insights ✅

explanation

Use Google Shopping Insights to understand consumer awareness and mindshare for
a product, from national down to city-level insights; Insights is currently available for the US market only.

Measure interest:

• See that consumer interest! Use the tool to
  measure interest at a national, regional, and city level.
• At a local level, Cate could use the tool to see
  what’s of interest to consumers near her storefront.

Compare demand:

• And here is demand, which you can elect to
  compare across geographies, time, and device context.
• For Cate, by discovering local demand for
  certain beauty products, she can make better merchandising and promotion
  decisions!

Get ideas:

• What about getting ideas for local promotions
  and investments between mobile and desktop? With Google Shopping Insights, you
  can do it all.
• For example, finding out that most of her target
  audience shops via mobile may suggest that Cate ramp up her mobile promotion
  strategy.

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