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The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

Below is the answer and explanation for the question the customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

  • Allows advertisers to bid only for clicks from a specific group.
  • Guarantees reduced conversion costs for advertisers.
  • Allows advertisers to serve ads only at specific times.
  • Is auction-specific to increase the chance for conversion.âś…
  • Uses machine learning to set bids, which saves time.âś…

 correct answers

 Is auction-specific to increase the chance for conversion. and Uses machine learning to set bids, which saves time.✅

explanation

Automated bidding allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

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