Below is the answer and explanation for Roberto’s expanding his UK-based app into France. He created a new French-targeted Google app campaign and translated his assets into French. Which three additional things should he consider before going live?

Roberto’s expanding his UK-based app into France. He created a new French-targeted Google app campaign and translated his assets into French. Which three additional things should he consider before going live?

• Creating ad groups for each language spoken in France.
• Utilizing the Localize Now guidance tool within Google ads.
• Translating the app store listing titles and descriptions. ✅
  
• Utilizing the app translation service within the Google play Console. ✅
  
• Performing market research to understand the needs of French users. ✅
  

Correct answer

• Translating the app store listing titles and descriptions. ✅
  
• Utilizing the app translation service within the Google play Console. ✅
  
• Performing market research to understand the needs of French users. ✅

Explanation

For Android apps, the app translation service in Google play console offers translations for app user interface strings, store listing titles and descriptions, and in-app product names. Perform market research to evaluate how your app design, tone of voice, UK, and payment methods resonate with a given market.

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