Below is the answer and explanation for Jill is a marketer at the green thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The green thumb’s website they have the page “which plant Is right for you?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?

Jill is a marketer at the green thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The green thumb’s website they have the page “which plant Is right for you?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?

• Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living. ✅
  
• Include more detailed descriptions of the genus and species of each plant.
• Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant.
• Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them.

Correct answer

Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living. ✅

The above answer is related to HubSpot CMS for marketers certification exam. You can find all the updated questions and answers related to HubSpot CMS for marketers certification exam on the “HubSpot CMS for marketers certification” page. If you find any error or update in questions or answers, then do comment below and let us know. We will update it as soon as possible.

Learn more about HubSpot CMS for marketers certification exam: https://academy.hubspot.com/courses/cms-for-marketers