In Multi-Channel Funnel reports, how are default conversions credited?
Below is the answer and explanation for in multi-channel funnel reports, how are default conversions credited?
In multi-channel funnel reports, how are default conversions credited?
- Second to last campaign, search, or ad.
- Last campaign, search, or ad. ✅
- Equal credit along the conversion touchpoints.
- First campaign, search, or ad.
Last campaign, search, or ad. ✅
The multi-channel funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.
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