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How would you add third-party verification to a creative when Campaign Manager is your ad server?

Below is the answer and explanation for how would you add third-party verification to a creative when campaign manager is your ad server?

How would you add third-party verification to a creative when campaign manager is your ad server?

  • Download the campaign manager tag, append to the display & video 360 tag, and perform a SDF bulk upload.
  • In display & video 360, use the custom tag wrapper feature. ✅
  • Add the display & video 360 tags to campaign manager with the third party verification’s tracking link.
  • Add the integration code to the advertiser’s basic details and upload the tags to display & video 360.

Correct answer

In display & video 360, use the custom tag wrapper feature. ✅

Explanation

To provide a safeguard against serving ads on the wrong sites, you can wrap your creatives with technology from third-party verification services, which can prevent your ads from accidentally serving in the wrong media. Display & video 360 currently supports third-party verification for display creatives via integral ad science, double verify, and moat, although most other post-bid third-party verification services should work. Wrapping campaign manager-hosted creatives will prevent display & video 360 cost data from syncing over to  campaign manager.

The above answer and explanation are for the question how would you add third-party verification to a creative when campaign manager is your ad server?

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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