Below is the answer and explanation for the question following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

• Re-purpose imagery and video assets.
• Edit the video ad to run in under five seconds.
• Include two different language translations.
• Make the call-to-action audible and visible. ✅

correct answer

Make the call-to-action audible and visible. ✅

explanation

It’s important to direct viewers to take action or reinforce the main message to ensure the connection your ad creates with the audience pays off. Reinforce the direction: Making the call-to-action audible and visible makes it more effective. In terms of visuals, a call-to-action can be presented through text cards or simple animation.

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