PPC Audit

If you have active PPC campaigns and you’ve invested a significant amount, but the outcome is not satisfactory, you need to recheck if the campaigns are set up accurately. They should be compatible with the strategy and if you’re spending money recklessly in unnecessary places.

When to do the PPC Audit

  • You have set the campaigns by taking no assistance from the agency.
  • You are willing to know the neutral thoughts of your professionals.
  • You are not happy with the outcome of PPC campaigns.
  • You are seeing a reduction in sales or cost growth or effectiveness of PPC campaigns.
  • Investments are high which is why you want to lower them.

The outcome of the PPC campaigns review

  • You will get a neutral opinion of experts.
  • You will know chances of improvement which your manager can’t notice due to being busy.
  • Offered unique suggestions for improving the present campaigns.
  • Know how your campaigns are doing in the line of your business strategy and different channels (Facebook, ional graders, and emails).

Our PPC Audit Service

  • We will check the account settings and evaluations.
  • We will measure the campaigns to target specific groups and general PPC campaigns by using logic relative to your business goals.
  • We will judge the choice of keywords by applying the See-Think-Do-Care framework.

What else does the PPC Audit include?

  • Customization of campaigns which consists of language, advertising rotation, bidding methodology, location searching, and more.
  • Search the network by text advertisements: We will assess search campaigns and their categories with importance on keyword choice. We also place emphasis on their compatibility, advertisements, and how to work with excluding words.
  • Google Shopping/ PLA campaigns: we will judge the technical settings, targeting, and ultimately XML product feed.
  • Content network: we evaluate the technical settings of remarketing, its basis, the state of ads and banners

Output

The output of a PPC Audit comes in a document in which there is a set of full documents and suggestions for PPC campaign admins. Simultaneously, audits can be discussed in a close meeting. By standard, we also make a PPC Audit from 4 weeks.

PPC Audit and Competition Analysis

Are you thinking about how your rival’s campaigns are established? What keywords are they using? What advertisements are they utilizing? If you want to contrast your campaigns with the rivals, we advise you to join a PPC campaign audit with a rival’s analysis. For this purpose, pair the PPC Audit and Competition Analysis. By utilizing this analysis, you will get the following:

  • A full review of the chosen market: a list of rivals, size of rivals, and their concentration of likeness to the product range
  • Evaluation of the investments in paid channels
  • Review of the PPC campaign activities: the keywords which your rivals are using, the state of ads and banners.

Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

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