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Glossary

Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...

Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article

Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when ...

Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when Read article

The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What ...

The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What Read article

ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...

ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article

Are you tired of constantly refreshing your inbox, only to find that new messages are nowhere to be found? If you're using Microsoft Outlook and are experiencing issues with receiving ...

Are you tired of constantly refreshing your inbox, only to find that new messages are nowhere to be found? If you're using Microsoft Outlook and are experiencing issues with receiving Read article

In the modern age of technology, email has become a vital part of our daily lives. A reliable email service is essential for staying in touch, whether for personal or ...

In the modern age of technology, email has become a vital part of our daily lives. A reliable email service is essential for staying in touch, whether for personal or Read article

How does Google Analytics 4 define internal traffic? When it comes to website analytics, the term 'Internal Traffic' refers to the web traffic generated by individuals who are directly associated ...

How does Google Analytics 4 define internal traffic? When it comes to website analytics, the term 'Internal Traffic' refers to the web traffic generated by individuals who are directly associated Read article

Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and ...

Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and Read article

Do not assume that Google cannot manage JavaScript - the results of a series of tests conducted by Merkle | RKG prove otherwise. The tests aimed to investigate the extent ...

Do not assume that Google cannot manage JavaScript - the results of a series of tests conducted by Merkle | RKG prove otherwise. The tests aimed to investigate the extent Read article