SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...
A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article →
Spam, in the context of electronic communication, refers to unsolicited, often irrelevant messages sent over the internet, typically to a large number of users for advertising, phishing, spreading malware, or ...
Spam, in the context of electronic communication, refers to unsolicited, often irrelevant messages sent over the internet, typically to a large number of users for advertising, phishing, spreading malware, or Read article →
In the ever-evolving landscape of mobile applications, Software Development Kits (SDKs) play a crucial role in enabling developers to create robust, feature-rich apps efficiently. An SDK provides a set of ...
In the ever-evolving landscape of mobile applications, Software Development Kits (SDKs) play a crucial role in enabling developers to create robust, feature-rich apps efficiently. An SDK provides a set of Read article →
The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites ...
The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites Read article →
SEO-friendly URLs are web addresses that are search engine optimized and easy for users to understand. Appropriately crafted URLs improve the chances of higher search rankings and make it easier ...
SEO-friendly URLs are web addresses that are search engine optimized and easy for users to understand. Appropriately crafted URLs improve the chances of higher search rankings and make it easier Read article →
Spam traps are specially created email addresses designed to identify unsolicited email senders. These sophisticated tools, employed by email service providers and anti-spam filters, help determine who is sending emails ...
Spam traps are specially created email addresses designed to identify unsolicited email senders. These sophisticated tools, employed by email service providers and anti-spam filters, help determine who is sending emails Read article →
The search engine as we know it is undergoing a seismic shift - not through a new interface or ad product, but through the rise of AI-driven search. At the ...
The search engine as we know it is undergoing a seismic shift - not through a new interface or ad product, but through the rise of AI-driven search. At the Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…krcmic.com commented on: 17 Biggest AI Myths and Misconceptions
Also, if this topic caught your attention, I highly recommend checking out two related pieces I’ve written: 👉…Peter Legwood commented on: Publisher - what is it?
he role of publishers has evolved so much over the past decade, especially with the rise of content…AI is not cappable to everything commented on: 17 Biggest AI Myths and Misconceptions
People still think AI understands things like a human, but that is just not how it works. It's…