Definition: Customer Acquisition Cost is the cost connected with procuring a new client. Information: By dividing the whole amount of acquisition charges by the whole amount of new clients, the cost of customer acquisition can be estimated. ...
Definition: Customer Acquisition Cost is the cost connected with procuring a new client. Information: By dividing the whole amount of acquisition charges by the whole amount of new clients, the cost of customer acquisition can be estimated. Read article →
Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based ...
Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based Read article →
Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with ...
Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with Read article →
Definition It is an online model of deposit for marketing in which the deposit is Information: Cost per lead (CPL) is one type of marketing based on execution. It can be said that CPL is at the ...
Definition It is an online model of deposit for marketing in which the deposit is Information: Cost per lead (CPL) is one type of marketing based on execution. It can be said that CPL is at the Read article →
Definition For remembering the preferences, websites store information in the form of cookies on the user’s computer for future needs. Information Cookies are stored in the visitor’s hard drive by the web browser from the webserver. At ...
Definition For remembering the preferences, websites store information in the form of cookies on the user’s computer for future needs. Information Cookies are stored in the visitor’s hard drive by the web browser from the webserver. At Read article →
Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration ...
Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration Read article →
Definition: Favicon refers to a tiny icon utilized by a few browsers to distinguish a bookmarked Web site. Information: The size of the layout of a favicon in the Favorites list is 16×16. “.Ico” extension identifies files. ...
Definition: Favicon refers to a tiny icon utilized by a few browsers to distinguish a bookmarked Web site. Information: The size of the layout of a favicon in the Favorites list is 16×16. “.Ico” extension identifies files. Read article →
Definition: Ezine refers to a computerized magazine, distributed through a Web site or an email newsletter. Information: Ezines are diverse in size and reach, ranging from infrequent newsletters seizing a few subscribers to daily journals capturing several ...
Definition: Ezine refers to a computerized magazine, distributed through a Web site or an email newsletter. Information: Ezines are diverse in size and reach, ranging from infrequent newsletters seizing a few subscribers to daily journals capturing several Read article →
Definition Facebook is a social networking website established at facebook.com. Information: Facebook is one of the largest social networking websites that exist, with 750+ million dynamic users since July 2011. Advertisers now focus more on Facebook after ...
Definition Facebook is a social networking website established at facebook.com. Information: Facebook is one of the largest social networking websites that exist, with 750+ million dynamic users since July 2011. Advertisers now focus more on Facebook after Read article →
Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater ...
Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
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