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Glossary

A landing page is an independent web page that visitors can "land" on after clicking through from an email, advertisement, or another digital source. In return for something valuable, such ...

A landing page is an independent web page that visitors can "land" on after clicking through from an email, advertisement, or another digital source. In return for something valuable, such Read article

Definition: Long domain name refers to the domain names longer than the primary 26 characters, up to a theoretical restriction of 67 characters with extensions like .com. Information: This term was coined in 1999, provided enhanced domain ...

Definition: Long domain name refers to the domain names longer than the primary 26 characters, up to a theoretical restriction of 67 characters with extensions like .com. Information: This term was coined in 1999, provided enhanced domain Read article

Definition: Logfile refers to a file that logs activities on a Web server. Information: Logfiles submit the requested data. It includes the types of files, the time of the files, the person who requests the file, and ...

Definition: Logfile refers to a file that logs activities on a Web server. Information: Logfiles submit the requested data. It includes the types of files, the time of the files, the person who requests the file, and Read article

Definition: Link-bait is a portion of content produced with the fundamental objective of inviting inbound links. Information: Link baiting has several types that evaluate if an item of the content fits as link bait and if it ...

Definition: Link-bait is a portion of content produced with the fundamental objective of inviting inbound links. Information: Link baiting has several types that evaluate if an item of the content fits as link bait and if it Read article

Definition: Link text refers to the text included in (and seldom near) a hyperlink. Information: Link text generally concerns text hyperlinks, as several other linking techniques comprise text that is not readable by search engines. In the latter instance, ...

Definition: Link text refers to the text included in (and seldom near) a hyperlink. Information: Link text generally concerns text hyperlinks, as several other linking techniques comprise text that is not readable by search engines. In the latter instance, Read article

Definition: Link popularity is a standard of the quantity and quality of pages that remain linked to your site. Information: Link popularity confers to a strategy by search engines towards off-page-criteria; to evaluate the quality data. Off-page-criteria ...

Definition: Link popularity is a standard of the quantity and quality of pages that remain linked to your site. Information: Link popularity confers to a strategy by search engines towards off-page-criteria; to evaluate the quality data. Off-page-criteria Read article

Definition: Link checker refers to the tools utilized for evaluating broken hyperlinks.   Information: Link checking is one of the main features for site management - maintenance that is required to keep a site updated. A broken hyperlink ...

Definition: Link checker refers to the tools utilized for evaluating broken hyperlinks.   Information: Link checking is one of the main features for site management - maintenance that is required to keep a site updated. A broken hyperlink Read article

Definition: Link-building refers to the enhanced number of inbound links towards a website through a method that will improve rankings for search engines. Information: It is a way to enhance a page's search ranking for a specified ...

Definition: Link-building refers to the enhanced number of inbound links towards a website through a method that will improve rankings for search engines. Information: It is a way to enhance a page's search ranking for a specified Read article

Definition: A like-gate refers to an obstruction demanding a visitor to “Like” a brand’s site so that specific content of that brand on Facebook is accessible to them. Information: It is an endeavor from brands on Facebook ...

Definition: A like-gate refers to an obstruction demanding a visitor to “Like” a brand’s site so that specific content of that brand on Facebook is accessible to them. Information: It is an endeavor from brands on Facebook Read article

Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead ...

Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead Read article