Glossary

Extinction pricing is usually referred to as eliminating competition. It involves setting very low prices in the short term in order to undercut all the competition or alternatively repel potential new entrants.

Extinction pricing is usually referred to as eliminating competition. It involves setting very low prices in the short term in order to undercut all the competition or alternatively repel potential new entrants.

Expansionistic pricing is an exaggerated type of penetration pricing which involves setting extremely low prices geared toward establishing mass markets, presumably at the expense of other suppliers. Under this strategy, the product or service results in high ...

Expansionistic pricing is an exaggerated type of penetration pricing which involves setting extremely low prices geared toward establishing mass markets, presumably at the expense of other suppliers. Under this strategy, the product or service results in high Read article →

Endorsement is the promotion of any product or service’s recommendation or affirmation, which is usually given by a celebrity. Its main idea is to imply to the potential customers that a product is really good and worth ...

Endorsement is the promotion of any product or service’s recommendation or affirmation, which is usually given by a celebrity. Its main idea is to imply to the potential customers that a product is really good and worth Read article →

E-commerce, also known as eCommerce and electronic commerce is related to the purchasing and selling of products and services over online systems such as the Internet or other computer networks.

E-commerce, also known as eCommerce and electronic commerce is related to the purchasing and selling of products and services over online systems such as the Internet or other computer networks.

Early majority is usually referred to the number of people who adopt specific products or services prior to the average person.

Early majority is usually referred to the number of people who adopt specific products or services prior to the average person.

Early adopters are the people who choose new products carefully and are often consulted by people from the remaining adopter categories.

Early adopters are the people who choose new products carefully and are often consulted by people from the remaining adopter categories.

Definition: Email Spam refers to an undesired and unrequested email. Information: The interpretation of email spam is imprecise as everyone has their specific definition of what it means. As it persists, an individual has a different perception ...

Definition: Email Spam refers to an undesired and unrequested email. Information: The interpretation of email spam is imprecise as everyone has their specific definition of what it means. As it persists, an individual has a different perception Read article →

Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater ...

Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater Read article →

Definition: Ezine refers to a computerized magazine, distributed through a Web site or an email newsletter. Information: Ezines are diverse in size and reach, ranging from infrequent newsletters seizing a few subscribers to daily journals capturing several ...

Definition: Ezine refers to a computerized magazine, distributed through a Web site or an email newsletter. Information: Ezines are diverse in size and reach, ranging from infrequent newsletters seizing a few subscribers to daily journals capturing several Read article →

Definition Advertising of services or products through email is known as email marketing. Information: Email is a multifaceted channel. It includes formats such as plain text, rich media, and HTML. The content in it can be personalized ...

Definition Advertising of services or products through email is known as email marketing. Information: Email is a multifaceted channel. It includes formats such as plain text, rich media, and HTML. The content in it can be personalized Read article →