Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.
Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.
Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of ...
Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of Read article →
Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and ...
Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and Read article →
A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a ...
A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a Read article →
Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.
Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.
The family life cycle refers to the stages of family life usually based on demographic data which is used for defining the particular markets for certain goods and services. Each demographic group has its own specific needs ...
The family life cycle refers to the stages of family life usually based on demographic data which is used for defining the particular markets for certain goods and services. Each demographic group has its own specific needs Read article →
A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.
A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.
Definition Facebook is a social networking website established at facebook.com. Information: Facebook is one of the largest social networking websites that exist, with 750+ million dynamic users since July 2011. Advertisers now focus more on Facebook after ...
Definition Facebook is a social networking website established at facebook.com. Information: Facebook is one of the largest social networking websites that exist, with 750+ million dynamic users since July 2011. Advertisers now focus more on Facebook after Read article →
Definition: Favicon refers to a tiny icon utilized by a few browsers to distinguish a bookmarked Web site. Information: The size of the layout of a favicon in the Favorites list is 16×16. “.Ico” extension identifies files. ...
Definition: Favicon refers to a tiny icon utilized by a few browsers to distinguish a bookmarked Web site. Information: The size of the layout of a favicon in the Favorites list is 16×16. “.Ico” extension identifies files. Read article →
Definition: Forum refers to the presence of an online community where users might browse and update topics of shared interests. Information: Forums can prove to be serviceable for any person that conducts trade online, regarding interpreting content ...
Definition: Forum refers to the presence of an online community where users might browse and update topics of shared interests. Information: Forums can prove to be serviceable for any person that conducts trade online, regarding interpreting content Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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