Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I am define myself as digital superman for any project, who can create well performing websites based on customers’ needs and their actual behaviour. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media and all others online channels. I am big fan of GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Bandwidth

Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, ...

Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, Read article

B2C (Business to Consumer)

Definition: It is a commercial entity that retails commodities to end-user customers. Information: Business-to-consumer actions occur both online and offline, whereas online variability is defined fundamentally by the acronym B2C. B2C companies portray a significant role in ...

Definition: It is a commercial entity that retails commodities to end-user customers. Information: Business-to-consumer actions occur both online and offline, whereas online variability is defined fundamentally by the acronym B2C. B2C companies portray a significant role in Read article

B2B (Business to Business)

Definition: It is a business entity that retails commodities to other business entities. Information: Commercial activities occur both online and offline: business-to-business trade. Online varieties are defined using the acronym B2B. During the dot-com crash, B2C online ...

Definition: It is a business entity that retails commodities to other business entities. Information: Commercial activities occur both online and offline: business-to-business trade. Online varieties are defined using the acronym B2B. During the dot-com crash, B2C online Read article

Automated Response

Definition: It is a program that delivers automated replies to inbound emails. Information: Several automated responders deliver a customary reply to all emails which are inbound at a specific address. Yet, conventional autoresponders also reply through responses ...

Definition: It is a program that delivers automated replies to inbound emails. Information: Several automated responders deliver a customary reply to all emails which are inbound at a specific address. Yet, conventional autoresponders also reply through responses Read article

Animated GIF

Definition The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images. Information Sequences of frames create animated banners. Individual frames have different display times ...

Definition The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images. Information Sequences of frames create animated banners. Individual frames have different display times Read article

ALT Text

Definition: Alt Text is one of the HTML attributes that offer text as a substitute when non-textual components such as images do not display. Information: It is an element that is usually missing from web pages, even ...

Definition: Alt Text is one of the HTML attributes that offer text as a substitute when non-textual components such as images do not display. Information: It is an element that is usually missing from web pages, even Read article

Affiliate Software

Definition: It is a type of software that delivers tracing and maintaining records of activities that induce commissions from affiliate links such as sales, registrations, or clicks.    Information: In-house affiliate programs are processed 100% by affiliate ...

Definition: It is a type of software that delivers tracing and maintaining records of activities that induce commissions from affiliate links such as sales, registrations, or clicks.    Information: In-house affiliate programs are processed 100% by affiliate Read article

Affiliate Network

Definition: Affiliate Network is an intermediate, added-value entity offering services (like aggregation) to traders and affiliates. Information: Services of interest to affiliate merchants comprise monitoring technologies, feed-back techniques, salary handling, and availability of a swathe of affiliates. ...

Definition: Affiliate Network is an intermediate, added-value entity offering services (like aggregation) to traders and affiliates. Information: Services of interest to affiliate merchants comprise monitoring technologies, feed-back techniques, salary handling, and availability of a swathe of affiliates. Read article

Affiliate Merchant

Definition: The marketer in a partnership of affiliate marketing. Information: Implementation of a sales tracking system, offering a collection of linkage approaches, inviting affiliates, recording outcomes, and affiliate remunerations are key responsibilities of an affiliate merchant. A ...

Definition: The marketer in a partnership of affiliate marketing. Information: Implementation of a sales tracking system, offering a collection of linkage approaches, inviting affiliates, recording outcomes, and affiliate remunerations are key responsibilities of an affiliate merchant. A Read article

Affiliate Manager

Definition: This is the person in charge of looking after an online affiliate program for an affiliate merchant. Information: Common duties are as follows: Hire fresh affiliates and filter applications Offer client assistance to present affiliates Sustain ...

Definition: This is the person in charge of looking after an online affiliate program for an affiliate merchant. Information: Common duties are as follows: Hire fresh affiliates and filter applications Offer client assistance to present affiliates Sustain Read article

Affiliate

Definition: In affiliate marketing associations, it is the one who publishes/the salesman/saleswoman. Information: Subject to your choice, the affiliate manages the advertisements or sales of the affiliate marketing association. The affiliate's job is to provide an expanded ...

Definition: In affiliate marketing associations, it is the one who publishes/the salesman/saleswoman. Information: Subject to your choice, the affiliate manages the advertisements or sales of the affiliate marketing association. The affiliate's job is to provide an expanded Read article

Affiliate Marketing

Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as ...

Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as Read article

Add URL

Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the ...

Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the Read article

Above The Fold

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up Read article

Ad Space

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources ...

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources Read article

A/B Testing

Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing ...

Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing Read article

Rep Firm

Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. ...

Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. Read article

Pop-under Ads

Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads ...

Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads Read article

Pop-up Ad

Definition The advertisement which shows in a new browser window. Information There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing. Pop-up ads are disliked ...

Definition The advertisement which shows in a new browser window. Information There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing. Pop-up ads are disliked Read article

Portal

Definition: A website containing a suite of most-accessed services, and serve as a starting point and frequent gateway to the browser or the specific niche topic. Information: Usually, services like search engine directories, emails, news, stock quotes, ...

Definition: A website containing a suite of most-accessed services, and serve as a starting point and frequent gateway to the browser or the specific niche topic. Information: Usually, services like search engine directories, emails, news, stock quotes, Read article

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